Paid Social Manager
Based in Liverpool, full-time in office.
Salary up to £50,000 + Benefits
Company Overview:
We are collaborating with a rapidly growing retail company to find a talented Paid Social Manager to join their expanding team. This role involves managing daily activities and developing long-term strategies across various Paid Social platforms to maximize performance, brand awareness, and budget efficiency.
Key Responsibilities:
- Develop, execute, and manage paid social campaigns across platforms such as Meta, Snapchat, Twitch, and TikTok.
- Oversee and strategize the allocation of the Paid Social marketing budget across all markets.
- Implement and optimize campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviors.
- Continuously review and enhance campaign performance using advanced strategies and analytics to identify opportunities for increased efficiency and growth.
- Analyze performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
- Stay informed about industry trends, tools, and best practices to leverage this knowledge for continuous improvement.
- Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
- Identify new Paid Social opportunities and present actionable insights to the business.
- Report on competitor marketing and market trends to optimize channels.
- Perform additional duties as required within the scope of the role.
Requirements:
- Over 3 years of experience in Paid Social channel management within a fast-paced, in-house environment.
- Strong knowledge and experience using key platforms such as Meta Ads, Snapchat Ads, TikTok Ads, Twitch Ads, and Google Analytics.
- Experience overseeing and managing large Paid Social channel marketing budgets.
- Strong media planning background.
- Strong analytical abilities with a data-driven approach to decision-making.
- Experience working across UK & EU markets.
- In-depth knowledge of all digital marketing channels.
Benefits:
- Full-time, permanent role
- 100% in-office position
- Private healthcare
- 25 days of holidays plus your birthday off and 8 bank holidays
If you’re a strategic thinker with a passion for paid social media and a track record of driving results, we’d love to hear from you!