Paid Social Manager

PAID SOCIAL MANAGER RETAILER LIVERPOOL CIRCA 55k, 25 DAYS HOLIDAY + BH, PHC, 40% STAFF DISCOUNT

Join this incredible challenger brand who are experiencing high growth and global expansion, in the newly created role of Paid Social Manager.

The time has come for our retail partner to introduce a Paid Social Manager to join their growing team, You'll need to have ambition, a strategic mindset and ultimately a "roll your sleeves up" approach as you join this collaborative and ambitious team.

Key responsibilities in the position of Paid Social Manager will include:

• Create, implement and manage paid social campaigns across platforms including Meta, Snapchat and Tik-Tok.

• budget management - Oversee and direct the allocation of the Paid Social marketing budget across all markets.
• Campaign optimisation - Execute and optimise campaigns across multiple languages and regions, ensuring that strategies are tailored to individual markets to enhance performance

• Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.

• Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.

• Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.

• Identify new Paid Social opportunities and share observations/suggestions with the business
• Keep close to competitor/market insight and share findings with the business to allow for informed decisions and channel optimisation

To be considered for the role of Paid Social Manager, you will offer the following:

• Minimum 3 years' of Paid Social channel management within a fast-paced, in-house environment.
• Strong knowledge and experience using key platforms such as Meta Ads, Snapchat Ads, Tik-Tok Ads and Google Analytics.
• Experience overseeing and managing large Paid Social channel marketing budgets.
• Strong media planning background.
• Strong analytical abilities with a data-driven approach to decision-making.
• Experience working across UK & EU markets.
• In-depth knowledge of the functioning of all digital marketing channels.

Apply today to find out more about this opportunity and be considered!

Zachary Daniels is a Niche, National & International Recruitment Consultancy.

Specialising in Buying, Merchandising & Ecommerce Design, Technical, Wholesale & Production Finance HR & Talent H&S & Compliance Marketing, Digital & Technology Property & Centre Management Retail, Trade, Leisure & Wholesale Operations Senior Appointments & Exec Sales Supply Chain & Logistics

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