Social Media Manager
Linked Inn Specialist
Liverpool
35,000+ Performance-Based Bonus
We are seeking a skilled and experienced LinkedIn Specialist to manage and enhance our clients presence on the LinkedIn platform for a waste maangment company.
The ideal candidate will have a deep understanding of LinkedIn's features and tools and a proven track record in leveraging the platform for business growth.
The role involves setting up and optimising profiles, creating engaging content, developing a strategy to grow our network, running targeted ad campaigns, and reporting on key metrics to ensure conversion into sales opportunities.
Key Responsibilities of the Social Media Manager :
- Set up and professionally optimise LinkedIn profiles for team members and the organisation.
- Ensure that profiles are consistent, up-to-date, and reflect our brand identity and values.
- Create compelling and relevant content tailored to their audience, including articles, posts, and updates.
- Utilise relevant hashtags and keywords to increase visibility and engagement.
- Schedule and manage regular content posting to maintain an active presence on LinkedIn.
- Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
- Identify and engage with potential clients, partners, and industry influencers.
- Use LinkedIn's tools and features, such as groups and events, to foster community and engagement.
- Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
- Monitor ad performance and make adjustments to maximise ROI.
- Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
- Track and analyse key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
- Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.
- Provide actionable recommendations to improve conversion rates and generate sales opportunities
Qualifications of the Social Media Manager :
- Proven experience managing and optimizing LinkedIn profiles and content.
- Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
- Strong understanding of LinkedIn's algorithms, tools, and best practices.
Skills & Abilities of the Social Media Manager :
- Excellent communication and writing skills, with a talent for crafting engaging content.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinking and problem-solving abilities.
- Familiarity with digital marketing strategies and tools.
- Ability to work independently and manage multiple tasks effectively.
Benefits of the Social Media Manager :
- Competitive salary of 35,000 per year.
- Performance-based bonus structure.
- Opportunities for professional growth and development.
- Flexible working environment.
If you are interested in being put forward for the Social Media Manager role please send your full cv to Ella at Lupa Recruitment.