Marketing Manager

Marketing Manager

Do you have significant marketing experience in the toy industry?

Do you thrive in a dynamic environment where creativity and strategic thinking go hand-in-hand?

Are you keen to work for a growing toy company who are expanding internationally?

MacGregor Black is currently partnering with a growing toy company, on the search for Marketing Manager. This is a permanent role based in North West of England.

As the Marketing Manager, you will play a pivotal role in driving our client’s marketing efforts. You will be responsible for developing and executing comprehensive marketing strategies for both the UK and international markets, with a strong focus on managing and growing the company’s portfolio of licensed products. This position requires a blend of creative thinking, strategic planning, and effective collaboration with cross-functional teams.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for both UK and international markets.
• Manage and grow the company's portfolio of licensed products.
• Collaborate with cross-functional teams to ensure brand consistency and alignment.
• Conduct market research and analyse trends to identify new opportunities.
• Create and manage marketing campaigns across various channels including digital, social media, and traditional media.
• Monitor and report on the effectiveness of marketing initiatives.
• Build and maintain strong relationships with licensors, partners, and key stakeholders.
• Oversee the development of marketing materials and content.

What are we looking for?

• Proven experience in a marketing management role, preferably within the toy industry.
• Strong background in managing licensed products.
• Demonstrated success in developing and executing marketing strategies in both UK and international markets.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong analytical skills and ability to interpret data to drive decision-making.

Competitive salary + benefits.

Please contact Luke Boyle today for more information.