Senior Digital Marketing Executive

Our client are looking for an experienced Digital Marketing Executive. The role will involve managing digital marketing campaigns within the financial services industry. A candidate with 3+ years experience in broad digital marketing roles would be a great fit for this position!

Client Details

This firm of chartered accountants in Liverpool offers a wide range of services in the UK and internationally. With a marketing function of 20+ members, you will be joining a highly experienced team.

Description

The Senior Digital Marketing Executive role will involve:

Campaign Execution & Support

• Support the Senior Digital Marketing Manager in executing both paid and organic campaigns, ensuring they achieve their objectives.
• Develop and manage campaign assets, meeting deadlines and adhering to brand guidelines.
• Analyze campaign data to generate actionable insights that drive performance improvements.
• Provide regular updates and reports to align campaign efforts with business goals.

Design & Multimedia:

• Create visually appealing social media assets using tools such as Canva, InDesign, and video editing software.
• Ensure all digital content maintains the brand's visual identity and remains on-trend and consistent.

Content and Website Management

• Assist with daily tasks related to digital team activities and implement new website features as needed.
• Utilize content management systems (CMS) to upload and manage website content effectively.

Creative Campaign Development

• Bring creativity and originality to digital marketing campaigns, ensuring they are engaging and align with the company's values and innovative mindset.
• Participate in campaign planning sessions while staying informed about the latest trends in digital marketing.
• Collaborate with digital and marketing teams to create cohesive campaigns that enhance the company's social media presence and messaging.

Social Media Management

• Create, schedule, and post engaging content across various social media platforms to maintain an active and dynamic social media calendar.
• Manage day-to-day social media activities, including fostering audience engagement, addressing inquiries, and encouraging meaningful interactions.
• Develop and refine social media copy to ensure it is consistent with the company's tone of voice and brand identity.

Profile

A successful Senior Digital Marketing Executive will have the below experience:

• Minimum of 3 years' experience in a digital marketing role.
• Strong stakeholder management skills.
• Proficiency with social media scheduling, monitoring, and analytics tools.
• Advanced skills in design and multimedia tools such as Canva, InDesign, and ideally video editing software.
• Exceptional organizational skills with the ability to handle multiple projects and meet deadlines effectively.
• Creative mindset with a talent for generating innovative ideas that align with brand objectives.
• A driving license with access to a car - for purposes of business travel when required.

Job Offer

On offer for the successful Senior Digital Marketing Executive:

• A competitive salary in the range of 32,000 - 35,000
• A hybrid working model - 2 days working from home.
• 33 days holiday (inc. bank holidays) with buy / sell holiday option