Join Our Award-Winning Team at Global Beauty Products Limited!
Are you ready to take charge in a dynamic and innovative environment? We are a rapidly growing manufacturer of professional beauty products renowned for our world-class, award-winning innovations. As the Number 1 brand in our industry, we are creating the future with our passionate team of marketeers, creatives, designers, and developers.
The ideal candidate will have a strong background in driving multi-channel marketing strategies, digital marketing, affiliate marketing, influencer marketing, e-commerce best practices, brand management, retail and wholesale management, and Eventing, plus an understanding of the cosmetics industry.
Position: Performance Marketing and Social Media Executive Manager
We are seeking an experienced, enthusiastic, and highly motivated individual to spearhead our marketing efforts for Global Beauty Products Limited and our brands, Beautiful Brows & Fab Brows. This role is pivotal in developing and executing comprehensive marketing plans to drive brand awareness, customer engagement, and sales growth across:
· TikTok Shop
· E-commerce Platforms
· Brand Ambassador Strategy
· Social Media Channel Management
· Sponsorship Strategy
· Retail & Wholesale Visual Merchandising
· Eventing
Key Responsibilities:
- Strategic Planning & Leadership: Develop and implement marketing strategies aligned with company goals, leading a high-performing marketing team. Monitor market trends, competitor activities, and consumer insights to inform 360 Marketing plans.
- Digital & Social Media Marketing: Enhance our digital presence, manage e-commerce and social media platforms, and oversee content creation and influencer partnerships.
- Brand building: Strengthen brand identity, execute creative campaigns, and collaborate with product development for marketing initiatives.
- Retail & Wholesale Marketing: Support retail and wholesale partners with promotions, events, and merchandising while maintaining relationships with key distributors. Create marketing materials and support tools for wholesale partners to market our products effectively.
The role is a hybrid of both organic and paid social search and will include a range of the following tasks:
- Work closely with our Lead Performance Marketing Strategist to drive performance across all our clients' paid ad campaigns - including Meta, Pinterest and Google.
- Support the delivery, analysis and content of full-funnel strategies for Paid Social and Paid Search.
- Organic social content creation across Meta and Pinterest - including trend research, video/photo creation and, editing and copywriting.
- Organic social content management - liaising with brands for sign-off and to ensure all output meets their brand guidelines and KPIs.
- Influencer outreach for gifting, paid content and affiliate programme engagement.
- Be on top of regular competitor and market reviews, feeding back to clients and the wider team with recommendations and ideas.
- Create analytics reports and present these to clients in weekly and monthly meetings.
- Collaborate with the team to drive paid ad campaigns across Meta, Pinterest, and Google.
- Create and manage organic social content, including trend research, video/photo creation, and copywriting.
- Conduct influencer outreach and manage affiliate programs.
- Perform regular competitor and market reviews, providing feedback and recommendations.
- Present analytics reports to the team and clients in weekly and monthly meetings.
Candidate Requirements:
- Degree in Marketing, Journalism, English, or a related field.
- Proven experience in performance marketing campaigns.
- Proficiency in Google products and photo editing tools like Canva.
- Strong analytical, copywriting, and communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Who We Are Looking For:
- Proactive in keeping up-to-date with new training and trends within the industry, from AI to social algorithms.
- Meticulous in their work with a keen eye for detail.
- Passionate about marketing and eager to join a fun, creative team.
- Collaborative, flexible, and confident in a fast-paced work environment.
- Independent and able to work autonomously with a self-driven approach.
- A minimum of 5 years of work experience in the beauty or cosmetics industry is needed for a successful brand. B2B or B2C
If you are passionate about marketing and thrive in a dynamic, fast-paced environment, we would love to hear from you. Join us and be part of a team that is as obsessed with marketing as you are!