Baa Bar Group is a leading name in the Northern hospitality scene, celebrated for our vibrant bars and unforgettable experiences across five standout brands. We’re on the hunt for a dynamic and results-driven Content Marketing Manager to take our content and social media strategy to new heights. If you're passionate about creative marketing and want to make a real impact, this is the perfect opportunity for you!
What We Offer:- Competitive salary – we value top talent and offer a rewarding package.
- Be part of a forward-thinking team within an exciting and growing business.
- Opportunities to shape the digital direction of our unique brands.
The Role:As the Content Marketing Manager, you’ll lead the charge in delivering innovative campaigns, working closely with graphic designers, site managers, and events teams to drive brand visibility and customer engagement.
Key Responsibilities:- Develop and implement content marketing strategies across all social platforms, aligning with business objectives.
- Manage multi-platform campaigns from start to finish, focusing on traffic, engagement, and conversions.
- Collaborate with design teams to ensure all content is on-brand and impactful.
- Integrate marketing efforts with our commercial teams to boost performance and sales.
- Work with the digital marketing specialist to analyse and optimise campaign performance.
Social Media & CRM:- Oversee social media channels to ensure content is engaging, scheduled strategically, and aligned with our brand.
- Lead CRM initiatives and email marketing campaigns, maximising customer engagement and retention.
- Explore new digital tools and channels to enhance online traction and SEO.
- Manage website content and online listings to drive visibility and sales.
- Monitor and respond to customer feedback across review platforms.
Performance & Analytics:- Use data-driven insights to refine marketing strategies, working with the digital marketing specialist to ensure continuous improvement.
- Report campaign results to senior management, offering insights and recommendations.
- Stay ahead of industry trends to keep Baa Bar Group at the forefront of digital marketing.
What We’re Looking For:- Proven experience in content marketing, ideally within hospitality or leisure.
- Strong understanding of social media management, digital advertising, and CRM systems.
- Strategic thinker with a passion for achieving results.
- Excellent communication skills and a collaborative approach to teamwork.
- Analytical mindset with a knack for turning data into action.
Why Join Baa Bar Group?At Baa Bar Group, you’ll be part of a creative, collaborative, and fast-paced environment where your work will have a direct impact on our success. You’ll get to lead our digital presence for some of the most exciting brands in the industry, making your mark on a growing business.
How to Apply:
Ready to take the next step in your marketing career? Send your CV and a cover letter detailing your experience and achievements to recruitment@baabar.co.uk.
Baa Bar Group is committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds and experiences.
Job Type: Full-time
Experience:
- Content Marketing: 2 years (required)
- Social Media Management: 3 years (required)
- Content Creation: 2 years (required)
- Work Authorisation: United Kingdom (required)
- Location: On-site, Liverpool