?? Head of Design – Chester – Consumer Goods/Lifestyle Brand ??
About the Role:
In this role, you will be instrumental in defining the company’s visual identity and steering its creative vision. Leading a multidisciplinary team, you will be responsible for creating designs that not only resonate with customers but also drive business performance across all channels.????
Key Responsibilities:
- Creative Leadership: Set the strategic vision for the brand’s design language, visual style, and tone, ensuring consistency across all touchpoints. Lead and inspire a creative team to deliver standout work.
- Sales-Focused Design: Use design as a strategic tool to boost sales by ensuring that all promotional activities and product launches communicate effectively to customers.
- Integrated Marketing: Oversee the development of marketing campaigns across various channels, ensuring cohesive messaging and maximum reach.
- Data-Driven Optimization: Continuously evaluate the impact of design and communication efforts on customer behavior and sales, refining strategies based on data insights.
- Team Development: Support, mentor, and empower your team to reach their full potential, fostering a positive and collaborative working environment.
- Commercial Savvy: Balance creative innovation with commercial outcomes, managing budgets effectively and negotiating with suppliers to ensure cost-effective solutions.
Essential Skills & Experience:
- Strong expertise in creative strategy and communication
- Experience developing and maintaining design systems
- Advanced proficiency in Adobe Creative Suite
- Proficient in budget management
- Skilled in graphic design, photography, film, and animation art direction
- Experience building and managing brand guidelines
- Knowledge of customer experience and packaging design
- Proven ability to lead advertising campaigns across multiple platforms
- Strong leadership, stakeholder management, and project management skills
If this role looks like a good fit for you please send across your CV to louise.phelan@digitalgurus.co.uk I would love to hear from you! ????