Head of Sales - Fire & Security Systems


Company 

Cento

Location 

liverpool

Employment Hours 

Full Time

Employment Type 

Permanent

Salary 

Job Requirements/Description
As the Field Sales Leader, you will play a vital role within the wider commercial buildings sales team, leading the Fire & Intrusion sales teams across the UK. Your focus will be on driving sales strategies to increase market share for device and system sales, while executing plans with System Integrators, Installers, resellers, and select partners to generate sales both within and through channel partners. Key Responsibilities: Lead and develop a high-performing sales team through strong leadership, coaching, and fostering a culture of continuous learning, with a focus on utilising digital tools and data-driven decision-making. Implement and execute strategies for Fire & Intrusion sales to achieve annual profit targets, accelerate the sales pipeline, and provide accurate forecasting to support demand management and production planning. Ensure engagement with multiple internal stakeholders, decision-makers, and influencers to optimise team performance and identify areas for improvement. Be a key advocate for Fire & Intrusion solutions, driving cross-team collaboration to capitalise on shared opportunities and build organisational capability. Set clear KPIs and objectives for sales individuals and the team, regularly monitoring and presenting progress to senior business leaders. Effectively capture account, opportunity, and activity data within CRM systems to support data-driven decision-making, coaching, and team development. Embrace and promote the use of digital sales enablement tools to cultivate a digital-first mindset across the team. Collaborate closely with other sales teams and marketing, working in a unified approach. Qualifications: A degree or higher education is preferred. Proven success in sales management with at least 2+ years of experience in a leadership role. Skills: Experience in B2B channel sales with a clear understanding of sales processes. Proficiency with data and familiarity with CRM systems like Power BI, Salesforce, or Dynamics. Knowledge of the fire and security industry is beneficial but not essential. Strong leadership and coaching skills, with the ability to influence both direct reports and the wider organisation. Ability to build and maintain strong customer relationships, identifying opportunities to deliver value. A team player with a consultative, detail-oriented, and driven mindset, alongside a positive, resilient, and energetic attitude. Ability to set KPIs, manage performance, and present key metrics using data analysis.
Company 

Cento

Location 

liverpool

Employment Hours 

Full Time

Employment Type 

Permanent

Salary 

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