PPC Manager
Location: Liverpool
Salary: Up to £55,000 + Benefits
Employment Type: Full-time
We are partnering with a rapidly expanding retail company to find an experienced PPC Manager. This role reports directly to the Head of Digital.
Key Responsibilities:
- Develop, execute, and manage paid media campaigns across platforms such as Google, Bing, and Criteo, including paid search, shopping, display, remarketing, and video.
- Oversee and strategize the allocation of the PPC marketing budget across all markets.
- Implement and optimize campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviors.
- Continuously review and optimize campaigns to improve ROAS and other key performance indicators, utilizing advanced strategies and analytics for increased efficiency and growth.
- Analyze performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
- Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
- Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
- Identify new PPC opportunities and present actionable insights to the business.
- Perform additional duties as required within the scope of the role.
Requirements:
- 3+ years of experience in PPC channel management within a fast-paced, in-house environment.
- Strong knowledge and experience with key platforms such as Google Ads, Google Analytics, Bing Ads, and Google Tag Manager.
- Experience overseeing and managing large PPC marketing budgets.
- Strong analytical abilities with a data-driven approach to decision-making.
- Experience working across UK & EU markets.
- In-depth knowledge of all digital marketing channels.
Salary/Package:
- Full-time, permanent
- 100% in-office role
- Private healthcare
- 25 days of holidays plus your birthday off and 8 bank holidays
Join a dynamic team and play a crucial role in driving our PPC strategy and success!